Où est la sûreté

Our bold and transformative initiative, #OùEstLaSûreté. This movement is centered around Pete Daoust, a man dedicated to challenging the status quo and making sure Quebec knew exactly who he was and what he was doing.

Our mission was clear and ambitious: Make sure Quebec knew who Pete Daoust was and what he was doing. We set out to embed his presence and actions into the public consciousness of Quebec.

THE STRATEGY:

1. Develop a Hashtag: We created the distinctive hashtag #OùEstLaSûreté to unify our online efforts and create a recognizable brand.

2. Leave the Hashtag Everywhere: We strategically placed our hashtag everywhere relevant to maximize its visibility and engagement.

3. Create Video Hosting Accounts: We documented Pete Daoust's every move through various video hosting platforms, ensuring transparency and continuous engagement.

4. Develop a Custom Communication Strategy: We tailored our communication efforts to resonate deeply with our audience, crafting messages that were compelling and informative.

5. Organize Strategic Calls to Action: We orchestrated targeted calls to action to spread awareness and mobilize support effectively.

THE RESULTS:

• Google Dominance: As of October 29, 2019, there were approximately 709,000 results on Google for the name Pete Daoust, with the first 30 pages dominated by our content. We stopped counting at 30, marking our mission as accomplished.

• Hashtag Reach: Our hashtag #OùEstLaSûreté generated about 596 results, showcasing its effectiveness in creating a recognizable and searchable brand.

• Targeted Demographic Reach: Within the first year, we achieved an 84,000 reach in our targeted demographic, significantly expanding our influence.

• Media Opportunity: Pete Daoust received an offer to host his own weekly show in a well-established crowdfunded studio, amplifying our message further.

• Political Leadership: Pete Daoust was nominated as the leader of a new political party, solidifying our impact and presence in the political arena.