Orange Barn Events
The Prototype that Landed a Lead
The Vision
Janet’s dream is big: to open the Orange Barn Empowerment Centre, a safe space for people navigating life’s toughest seasons.
But dreams need funding.
So she turned to her biggest asset—seven acres of beautiful land—and the idea to start Orange Barn Events, a venue for weddings, retreats, and gatherings.
The Strategy
We built her a brand-new, SEO-driven website focused entirely on event venue visibility.
Even before the site was live—literally during the prototype phase—Janet leaked its link, no mobile optimization, no official domain—a lead came in.
We weren’t even ready. But the internet doesn’t care.
Here’s what we did:
Custom-built website optimized for venue search traffic
Clear CTAs and lead capture built in from day one
Launched with a “light-foot” blog strategy, within her customised Catalyst program, to build authority gradually
The Results
Official launch: February 2, 2025
Today’s date: May 8, 2025
Total leads to date: 30
Leads before the site was live: 1 (yes, really)
The Outcome
Orange Barn Events is more than a revenue stream—it’s step one in a bigger mission. The strategy worked because it focused on what mattered most: visibility, clarity, and readiness to capture real demand in a high-volume industry.