Steal this for your welcome series!

If you can't people to click and convert with these, you need to give me a call.

When it comes to marketing, one of the most important pieces is making sure your email funnels are set and successful.

After hunting, trying, testing, I bring to you today a series of 7 emails that, when done correctly, promise a return. There are perfected and fine-tuned with the help of some of the worlds best marketers. I'm going to break down each one in its own article. Ready? Here we go!

Subject:

Welcome to the Fun House, ${contact.Name.First}

Preview text:

You should feel like you're on top of the world right now.

Body:

Hola famiglia! Welcome to the Fun House ${contact.Name.First}, you're officially a part of the cool kids.

Congrats, you should be feeling like a total boss right now.

By joining our community, you've just unlocked all the secret knowledge, tactics, and strategies you need to make your marketing dreams a reality.

Let's be real, figuring out what to learn, why to learn it, and when, is a total pain in the ass. But don't worry, we've all been there. I used to be the slave working for the shady agency that costs a fortune for 12 Facebook posts. 99% of my clients have come from business coaches and gurus who have cost them thousands, some 10's of thousands.

But you know what, it's not your fault. You trust the professionals.

No one ever taught you how to launch a business. No one ever taught you which tools you should be using, and how to be cost-efficient. No one ever bothered to tell you that marketing has pillars, and if you focus on those pillars, the rest just follows.

But listen, I'm here to let you in on a little secret... your idea, your plan, is unique.

The mass-sold coaching programs out there, not so much.

By joining this community, you're getting a front-row seat to learn what really matters.

Over the next 6 days, I'm going to show you exactly how to achieve your marketing goals as an entrepreneur and why you signed up to my newsletter.

But for now, take a break, have a drink and pat yourself on the back for taking this huge step.

Just kidding, tomorrow I'm going to show you what you've been doing wrong (and how to fix it). So stay tuned for that email, it's going to be a doozy.

Hasta la vista,

Natasha

BREAKDOWN:

Subject line:

personalized with name, helps to avoid landing in promo/spam

Preview:

Reinforces a good decision made

Body:

The beginning of a story that will come over the next 6 days, prepositioning my emails. Highlight the problem my service tackles (the clutter and confusion around marketing)

Reminding again that another email is going to come in - no surprises for my reader

Subject line:

I'm back as promised, ${contact.Name.First}

Preview:

I need to tell you Patti's story

Body:

Welcome back ${contact.Name.First}. I promised you a story, so here it is!

I want to share a quick story about Patti. This person was dealing with multiple sclerosis and it really affected her life. You need to get this to see why her meeting TL;DR changed EVERYTHING for her.

She had a dream. To build a community of support for other women who felt they had been robbed of their identities by this disease. Armed with her Ph. D., Patti had a dream. And so Patti did what most us would do; she signed up for her first business coach!
 

10k in, but nothing out: no results. And, like most of us, she figured she must have been missing something so what did she do? She signed up for another one! 10k.

I kid you not ${contact.Name.First}, she continued along this path to the tune of over 60k.

Not only did she have to deal with the unpredictability of her life, but because she couldn't seem to find "the right coach", it also brought on excessive expenses that showed no return. Her dream still nothing more than... a dream.

When we met and finally started building her dream, she almost threw all of her hard work into the garbage and asked me to delete it - twice.

She was so overwhelmed by the work involved in handling "her dream", she was ready to throw in the towel and give up.

And you know what, she wore the shame of dealing with this like a 50-pound chain around her neck.

It damn-near broke my heart when I met her and learned about this story. So I asked her to book a call, I left it all untouched, and waited. At that meeting – like I ask all my community members at some point – I asked her to give me a snapshot of her life and her situation. Things became crystal clear.

The coaches didn't consider the unpredictability of her medical condition: trying to create a jam-packed routine on a schedule is quasi-impossible for Patti.

The coaches she met had one-size-fits-all programs. But Patti is not one-size-fits-all. Neither are you.

These coaches only had one path to greatness, hence lacked the technological know-how of the tools available that could make Patti's dream simpler and more attainable.

They didn't consider her medical condition, convincing her to take on projects like online programs, forums, blogging, speaking, writing - so many pieces to take care of Patti no longer knew where to start.

They didn't consider the skills she already had, the skills she needed, and the skills that were of no use to her.

She spent over 60k before we finally met.

Her dream was real; the path there was not. These coaches force-fed their paths down her throat and well, it all came back up like food poisoning.

Had I only been able to get to her sooner, and set her up with the right tools, at the right time, for the right reasons, she probably would have been able to avoid years of the torment and struggle that came her way.

Unfortunately, we'll never be able to change the past.

However – we do have a say in our future.

And that's why tomorrow, I'm super pumped to talk to you about what we did with Patti to help her make her dream of helping other women with MS, a reality.

It's honestly a story that chokes me up every time I think about it.

It's something truly special.

Speak with you tomorrow.

Cheers,

Nat

BREAKDOWN:

Subject line: Shows I keep my promise. It also reads like a continuation of a conversation: chances of landing in spam or promo or social, slim to none.

Preview line:

Sense of urgency, you need to read this

Body:

Patti's story - the problem. The goal here is to connect with the reader. If you've done a good job identifying your client avatar, the story should reach them because its very likely their story, too. Your story should reflect the problem or challenge faced, and how your product or service was the answer, the solution.

You want to create an emotional response. You want the reader to feel your client's pain, and prepare them for the solution that will be coming in the next emails.

Subject:

It's not all bad,${contact.Name.First}

Preview:

Sometimes all it takes is a bad coach to refer you to a good one.

Body:

Hey ${contact.Name.First}, it's nice to see you again!

Today is super special.

Why?

Because yesterday we talked about Patti and the life they were living before they found TL;DR.

Today, I want to share with you exactly how they overcame the "bad coach and no results" problem and finally made their dream come true.

In short, I introduced her to The Firestarter.

With The Firestarter there are 3 elements (or as I like to call "secrets") that help you achieve your marketing goals.

Secret 1: Customized Business Layout

Patti was dealing with unpredictability because of MS. This had a direct impact on anything that required a specific schedule or timing, making said task unattainable. Coaches kept suggesting business development ideas that did not make any sense with what Patti could actually take on.

I noticed that this is actually a pattern: these business coaches don't think about you and build around that. They have a plan, a program, and that's that.

I also noticed how when you know of all the tools available to you to achieve your goals, this pattern disappears; you can predictably put together business infrastructure that makes sense.

So we reanalyzed what is was she actually wanted: she wanted to write and speak.

We chose platforms that supported writers and speakers like Substack, where she could monetize her writing.

We built her Amazon Associates account with her: now she could monetize any product referrals, like the best-selling books she collaborated on.

We got her on Quora where she could start answering questions posed about MS, speaking directly to those interested.

And it worked like a charm. Now she's enjoying the growth of her dream. I remember getting this in my inbox and wanted to jump for joy for her:

Secret 2: Working with the Skills She Already Had

Most people in business coaching never take into consideration what their student is already good at.

But if you do anchor on what your student already does well and knows, and apply that to a customized learning plan of new tools, your student will excel in business growth faster than gamers on Boxing Day.

It's what we do with every student, and it works every single time.

Secret 3: The Batphone

My favorite strategy with The Firestarter.

This unusual strategy helps address the "which platform should I use, where should I be", right at the source. By guiding her every step and directing her to the right place every time she had a question, she drastically cut down stress and lost time, allowing her to dedicate her time to writing, which is what she loved. No question went unanswered.

That way, not only was she able to focus on the right platforms and tools, but she had an emergency consultant she could lean on when came time to make a marketing decision she just didn't understand.

Ask Patti she'll tell you first hand that her days of bad coaches are gone and will never return.

Patti isn't alone, however...

There are many others just like her who have tried The Firestarter and have experienced similar results.

I can't wait to introduce you to those others tomorrow.

TTYL,

Natasha

BREAKDOWN:

Subject line:

I left the reader handing on the last email, now they know there's sun after the rain

Preview:

A statement that would make most of my clients (and probably you reading this) say: so true. There is something to learn from failing; without failure, there can be no learning. I'm trying to inspire my reader

Body:

Meat time! Social proof, 3 "features" or "secrets", how they were applied to Patti, and a finale that gives you a "Wait, there's more?" feeling.

Subject:

${contact.Name.First}, they were just like you.

Preview:

I'm just going to come out and say it.

Body:

You're going to have to forgive me for being so upfront, ${contact.Name.First}.

I know I'm throwing a lot at you and it might be overwhelming. I just know that The Firestarter program works so well and I just want to help everyone who is looking to solve their marketing problems with it.

That's why I'm so excited to share Jim with you:

His website traffic increased by over 1000% once we told him how to correct the SEO problems he was having.

And Tiffany: We taught her how to create strategic posts that could be used for ads, and she saw her ad costs go as low as 3 cents per acquisition. We then taught her how to harvest followers from those ads:

And finally, Melanie: She didn't have a welcome email sequence set up. Life changed after that happened.

These people were all like you – not that long ago. They looked everywhere trying to find the right marketing consultant that could help them get the right things done, at the right time, for the right reasons.

The difference?

They took a chance on themselves and finally pulled the trigger and joined The Firestarter.

You should do the same.

Click here to take a look and learn more about this unique-to-you program.

I cannot wait to meet you, ${contact.Name.First}.

À la prochaine,

Natasha

BREAKDOWN:

Subject line:

Using first name again avoids my email landing in a random folder. I want your primary inbox!

Preview:

I'm prepping you for blatant flaunting of client success stories, one after the other

Body:

More meat! 3 client success stories. That's it. I end with my first call-to-action. 4 emails in!

Subject:

Isn't it great when things work out in your favor, ${contact.Name.First}?

Preview:

If there ever was a time to try it, it's now.

Body:

How you doin' ${contact.Name.First}?

So glad to have you back.

It's remarkable to look back on all the things we've learned together.

We learned how to actually get things done right by having the right coach next to you. We've learned about Patti and how she went from wanting to give up on her dream to looking forward to the next step up.

We've also learned about the countless others who've transformed their lives when they joined The Firestarter.

And that's what I want for you.

That's why I'm super excited to give you exclusive access to The Firestarter at a discount that I don't offer to the public.

Why?

Essentially, because if you've made it this far – I know you're for real. You want to change. You want to see your business come to life and The Firestarter is here to help you get it.

In The Firestarter, you're going to gain:

💥 A customized learning plan with the right tools that you need to advance your business at a pace you didn't think was possible.

💥 Private consultations and strategy talk with me to make sure we're always on the right path

💥 On-the-spot coaching on your work so you can optimize and correct bad marketing habits and start converting followers to clients

💥 Someone you know you can ask questions for clarity before making any major marketing decisions and expenses

And again, I'm offering it to you at half the price for the first 2 months.

But it gets even better...

Because I want to offer this to you completely risk-free. If it doesn't do exactly what I say it will do – I don't deserve your money. Your investment is completely protected by my double your traffic promise.

So click here to learn more about The Firestarter and if you do feel so inclined to save, use the promo code FUN HOUSE to grab this offer.

(I can't offer you this discount forever...)

Cheers,

Nat.

BREAKDOWN:

Subject line:

Using first name again, connect with my client and avoid random inboxes. No mention of the promo found inside because I don't want to land in the promo folder!

Preview:

Let's get excited!

Body:

You've seen what The Firestarter can do for my clients; but what about you? 4 major features listed with clear benefits. Scarcity with my offer: you're special. Urgency without being an ass. An offer that leaves my client winning no matter what.

Subject:

We all have questions, ${contact.Name.First}.

Preview:

Let's try to answer some of them.

Body:

Hey ${contact.Name.First},

If you're like many of the people who purchase The Firestarter then you probably want to make sure it's for you – before you take the leap.

I get questions almost daily from people just like you who needed to know exactly what they were getting and everything included.

I've compiled the most popular questions I get below:

Question one: How do I know The Firestarter will work?

It works because your program is customized and made for you, not everyone.

Question two: How can you guarantee you'll double my traffic in the first 2 months?

Because the strategy we implement in unique to your niche and optimized according to real data provided to us from Google.

Question three: How will I know you're telling the truth? Maybe you're just like the rest!

Our goal is to DISRUPT THE MARKETING INDUSTRY as you know it: if you succeed, we succeed. By making sure we point you in the most cost-efficient and logical direction, we make sure your trust in us grows over time. I'm into relationship building, not one-night stands.

Question four: How do I know you're giving me the best advice out there?

Our dedicated team is always staying up to date FOR YOU. It's in the name TL;DR: Too Long, Didn't Read. We do the reading so you don't have to. We continually source the latest information in the marketing world, from your website to your social media.

And if you have any more questions (that aren't answered here), please don't be shy. Shoot me over an email and I'll be happy to help you out.

I want to make sure that you're sure that this is for you.

I want you to get some of the transformations that some of our other students experienced.

When you're ready, I'll be waiting for you on the other side.

It's a simple click right here to learn more about The Firestarter.

(Special promo pricing expiring soon...use promo code FUNHOUSE)

TTYL,

Natasha

BREAKDOWN:

Subject line:

Still using the recipient's first name and prepositioning the contents of my email

Preview:

There are answers in here, read me!

Body:

This email is about answering my most common rebuttals. You want to get ahead of your client. Sense of urgency and fear of missing out attached. I also want my reader to feel comfortable replying.

Subject:

Sometimes we just need a little nudge, ${contact.Name.First}.

Preview:

So what's stopping you?

Body:

Hey ${contact.Name.First},

I'm just checking in after yesterday.

You saw this wild offer I have for you. You saw all the things I have included with The Firestarter that are going to help you overcome every marketing question you've had on your mind.

I'm going to make this short and sweet for you (because I know your time is valuable).

I can only offer you this discount for the next 48 hours. Because I know that people who take a chance on themselves sometimes need that extra "nudge."

I did when I was in your shoes.

And to be honest, I probably would have saved months (if not years) if I took action sooner.

And just a quick reminder – if I don't deliver on my promise, you can cancel and tell the world I'm just like the others.

Fair is fair...

Click here to learn more about how you could be the next Patti, or Melanie, or Jim.

I'll see you on the other side.

Having a goo-- no -- GREAT one.

Natasha

BREAKDOWN:

Subject line:

First name and prepositioning my offer

Preview:

I want my reader to question themselves

Body:

Here, I want to show respect. I want my reader to remember the amazing results my clients had and to relate to them. Sense of urgency once again, but I'm doing it JUST for them.

There you have it! 7 emails you can set up for yourself. This strategy is used by HUGE corporations around the world all the way to one-person agencies.

Don't forget to consider your tone! I'm aggressive, sarcastic, and in your face, my emails reflect my personality.
 

You'll fine-tune these emails as time goes on and you learn more about your reader. Don't ever assume you're done testing.

If you need help setting these up, let me know!

Tata for now,

Nat.