You know what's really going to make a difference in your SEO copywriting? Not just any old content, but the way you present it. That's right, it's all about the tone of voice.
Sure, content is important for telling your story and strategically using keywords to gain trust and loyalty from prospects. But let's be real, it's your tone of voice that truly resonates with your audience. In fact, a staggering 65% of consumers say a brand's tone of voice helps them emotionally connect with the company.
Why Is Tone of Voice so Important in Online Content?
Think of it this way: the content is the 'what,' but the tone of voice is the 'how.' In verbal speech, this is conveyed through pitch and inflection. In copywriting, you use word choice, punctuation, and font style to convey emotion and elicit a response from readers. It's crucial to understand your audience and write with a tone that they can relate to when crafting SEO copywriting.
But why is tone of voice so important in online content, you ask? Well, it shapes the overall feeling of a message and plays a major role in brand identity. Consistently written in the same tone, messages will reflect the image of your brand, making it more authentic and recognizable to consumers. A unique tone of voice also keeps your messaging from getting stale and creates an emotional connection with your audience, influencing their purchase decisions.
Bonus: a clear and consistent tone of voice sets you apart from the competition and results in higher conversion rates.
So, how do you go about nailing your tone of voice?