Will and Nat meet for the first time.
Nat performs at a benefit concert. LIttle does she know, it will lead to Artistic Director - Web design, Social Media Management & SEO for I am Heshima.
Along with a group of 5, Operation Safe Winter is born. It will grow more than 60% in one month, all in support of the homeless.
Nat & Will and the team of 5 take on their part in the National fight against bill C51, representing Quebec.
Nat is the face.
Will is the PR strategist masterminding behind the scenes. The Canadian Senate will note the overwhelming public response and outcry during the third reading of the law.
#Flushgate: The flush heard 'round the world. Nat & Will implement a media strategy to bring attention to the matter to accompany First Nations. South China Post, The BBC, and The New York Times are just a few of the outlets that covered the story.
#OùEstLaSûreté is born. A PR strategy and phase 1 campaign are launched around the man who is the focus. 84k reach in the targeted demographic. Utter domination of Google search. The media take notice. As of October 2019, 173 000 results on Google when searing for the target and takeover of first 30 pages of results.
#JeSuisPuccap says hello to the world. It will become the #tag even Elections Quebec will have seen.
Will & Nat come to understand the capacity they have to develop custom communication strategies that work. TL;DR Consultation's plan is hatched. Nat & Will continue fine tuning their SEO and organic growth hacking techniques.
Will leaves the social media agency to start autonomous SEO & marketing work for Brave & Bearded. The numbers go through the roof.
Next Goal: incorporating TL;DR Consultation.
Will & Nat both work together for the same social media management agency where they hone their FB BluePrint skills.
Nat & Will start strategizing for I am Heshima and troubleshooting their digital footprint. They become their first 0 budget social impact project as TL;DR and proof that even with 0$ budget for ads, knowing your algorithms PAYS and converting is possible!
ALLOW ME TO INTRODUCE MYSELF. MY NAME IS NATASHA TOTINO, AND I'M DISRUPTING THE MARKETING INDUSTRY, ONE COMPANY AT A TIME. HEAR ME OUT.
IN 2012, I LEFT THE WORLD OF FINANCE. I HAD A LIFE PLAN AND I JUST THREW IT OUT THE WINDOW. IT WASN'T FOR ME, AND NO AMOUNT OF MONEY COULD CHANGE THAT. I SPENT THE NEXT 7 YEARS UNKNOWINGLY ACQUIRING GROWTH HACKING SKILLS THROUGH MY SUDDEN INVOLVEMENT IN SOCIOPOLITICAL ACTIVISM. IF YOU LIKE TO SEE SOME OF THAT TRAJECTORY, HAVE A LOOK AT OUR PORTFOLIO, OR WHAT I WOULD LIKE TO CALL - THE SCHOOL OF HARD KNOCKS. WHAT DOES THAT MEAN? THAT MEANS MOVING MOUNTAINS WITH NOTHING MORE THAN ALGORITHMIC KNOWLEDGE SHOWERED WITH A WHOLE LOT OF CONTENT AND CLICKING.
OVER THE YEARS, I ACQUIRED SKILLS COVERING SEARCH ENGINE OPTIMIZATION TO SOCIA MEDIA MANAGEMENT, CONTENT CREATION TO GRAPHIC DESIGN, GOOGLE ADS, FACEBOOK BLUEPRINT;
THE LIST GOES ON AND ON.
THE POINT HERE, IS THAT AFTER WORKING FOR SO MANY DIFFERENT AGENCIES, I NOTICED A PROBLEM. IN FACT, WE NOTICED A PROBLEM. THE GOOGLE ADS COMPANY DOESN'T CARE ABOUT YOUR FACEBOOK SERVICE AREAS MATCHING THEIR LOCATION STRATEGY. THE SEO COMPANY DOESN'T CARE ABOUT THE USER FRIENDLINESS OF YOUR WEBSITE, YET TRAFFIC MEANS NOTHING IF THEY DON'T CLICK, AMIRITE?
THE FACEBOOK CORP ISN'T SUGGESTING YOU RUN GOOGLE ADS SIMULTANEOUSLY. THE FACEBOOK ADS COMPANY DOESN'T KNOW HOW TO USE A PIXEL CORRECTLY, AND YOUR EMAIL FUNNEL TEAM ISN'T COORDINATING WITH THE GOOGLE ADS TEAM.
AND PRICING FOR ALL THESE SERVICES? OUTRAGEOUS! SO WHAT TO DO? WELL, YOU OPEN TL;DR CONSULTATION AND YOU START TEACHING BUSINESS OWNERS NOT ONLY HOW THE INTERNET OF THINGS WORKS, BUT HOW TO INCORPORATE ORGANIC GROWTH HACKING IN THE MIX.
THE RESULT IS A FANTASTICALLY FORMULATED STRATEGY THAT CAN'T BE BEAT, IS AUTHENTIC TO WHAT YOU DO, AND BUILT TO LAST.