If you're spending money on ads or spending time writing content like a maniac only to hear crickets ya need to STOP. NOW.
Who the hell are you talking to? Spray and pray, dear friend, is not the way!
Who is your ideal customer? Maybe a little fiction can help you wrap your head around the concept.
Let's all just step back and ponder for a moment about our beloved businesses and the magical creatures we wish would grace us with their presence (AKA our customers). Because, you know, creating a customer avatar is just the most thrilling and original idea out there.
Before we dive into the exciting world of customer avatars, let's first acknowledge the elephant in the room.
A great marketing campaign is all about results, right? And the key to achieving said results is understanding your target audience. But why waste time actually getting to know your customers when you can just make educated guesses and assumptions?
This blog post will be your guide to all things customer avatars, from what they are and why they're important, to the not-so-pleasant negative avatars and the oh-so-exciting 5 steps to creating your own. Because, let's be real, who doesn't love a good avatar creation process?