Because I'm about to change the way you look at content creation. Most of you must have noticed the more than massive changes with Facebo-- I mean Meta.
A panoply of new tools were introduced, throwing us out of our comfort zones like a polar bear in the Sahara. One of these tools, which will forcefully (if it hasn't already) force itself on to you like Chris Cuomo, is the Facebook Business Suite, a hubspot for all things business. Whether you like it or not, if you intend to continue using Facebook for commerce, it's to your advantage to learn how to maximise the tools. Hence this article! Here are two way cool features that will help you post at the right time, on the right day, every time and open the door to a new world. Sounds nuts?
It should; on average, it can take 8-10 hours of data analysis to truly identify the when and where you post.
Facebook Business Suite| Content Planner
https://business.facebook.com/latest/ <- This will take you right to your Business Suite. This is Mecca. If you have never been here, you'll be greeted with welcome pop-ups, I suggest you read them ;) Too long, didn't read? Not so much. You'll see, in the left side menu, multiple selections possible, but we're going to focus on the calendar:
Here's the nugget: I have two notifications in my calendar telling me at what time I should post, and on what day, and to which platform. WHAT?!?!?! Wait, it gets BETTER!!! This is what happens when you click the schedule button:
To think: this used to take me HOURS! Go through a 1 or 2 year span worth of posts, data streams, demographic charts, then build a calendar around that. THOSE DAYS ARE DONE and if you don't use this to schedule your content, you're more than missing out. This type of work would have cost a company a few thousand depending on size and that, not even a year ago. Now, Meta is doing the work for you. Amazing, right? Scary as hell at the same time, but amazing. NEXT!!!! Seems like the whole fleet is getting a facelift. Introduci