The social media landscape is always changing. This is why you need to constantly stay up to date on the best advice for publishing on social media.
The following list of 29 social media tips and techniques has been produced (and updated) so that everyone (both newcomers and seasoned users) can find a ridiculously beneficial way to maximise their efforts.
Let's get started if you're ready to boost your social media approach.
Meta (Formerly Facebook) Tips
1. Tryout Ads
Meta Ads, one of the most well-liked digital media marketing tools, are an affordable approach to promote your company. The advertising you may generate on Facebook and other Meta platforms are valuable in almost every digital marketing effort since you have access to a sizable audience and can target your audience to your message.
In light of this, the way you interact with Meta Ads can have a big impact on how well your campaign does. Are you, for instance, promoting older postings or using conventional advertising? What about creating customised audiences or targeting generic demographics?
The most effective Meta Ads take some time to produce, so keep an eye on your tests and try out new things frequently.
2. Validating Your Demographic
Although validation is a priority in social media marketing, validation is made even more crucial by Meta's ability for personalization and experimentation. You have access to hundreds of different audiences, formats, and content styles, so demonstrating the worth of each one helps to maintain the integrity of your campaign.
You can quickly disassemble and reassemble your marketing campaign by reverse engineering an efficient marketing approach. Consider carefully the characteristics of your ideal audience. What location are they in? What is their age? What do they enjoy doing?
You may save the particular audiences that respond to your brand as you discover them. This social media advice is particularly helpful when you're retargeting that audience or marketing upcoming content.
3. Retarget Using Custom Audiences
The importance of employing advertisements to retarget warm leads must be explained as I give Meta social media advice.
Consider promoting the benefits of hiking boots in a Meta Ad. They were a cold lead, so they were never able to click on your link. The marketing journey is over for the majority of marketers at that point.
Fortunately for you, a retargeting ad created to fully utilise your prior content will allow you to promote to those same audience members in a few days. You can even choose to just retarget viewers who watched at least half of your hiking boots video if you're utilising video advertisements for retargeting. With this strategy, you may pre-qualify prospects before investing any money in them.
4. Look into Link Retargeting
Now that you are aware of the effectiveness of retargeting on Meta platforms, let's move on to the topic of link retargeting.
Here's everything you need to know about link retargeting if you've never heard of it: When you share curated content, link retargeting enables you to add Meta retargeting pixels to your short link. Why is this important? In essence, any person who clicks on your material can then be retargeted with pertinent adverts.
Whether someone clicks on reviews, industry news, or media coverage related to your brand, you’ll be able to retarget them. This works even if the link leads to a third-party website! This lets you leverage your content curation and expand your retargeting ad reach while still offering genuine value.
5. The Value of Saves
In addition to improving the user experience, Instagram saves were launched as a replacement for the standard "like" feature. The concept behind stored content is that customers can actively save particular items of material for later.
Finding inventive ways to make a return visit to your material valuable is one of my social media ideas as saves take up more and more of the Instagram algorithm.
Instagram travel content producers have found success with the mini-blog format despite the platform's history as a visual-first community. These content producers have been successful in cramming more value into a single piece of information by giving users a second, deeper experience.
6. Explore Content Styles
When businesses produce content for Instagram, they frequently prioritise creating original photographs. Although having fantastic, high-quality pictures is valuable, there are plenty of other content styles to choose from.
To engage their audience, brands might produce interesting movies or GIFs. Memes and microblogs can both boost retention time, which promotes increased exposure and channel growth on social media. In terms of social media advice, it's in your best advantage to experiment with a wide range of various content styles.
Brands can choose to create engaging videos or GIFs to connect with their audience. Everything from memes to micro-blogs can increase retention time, which leads to greater exposure and growth within your social media channel. As far as social media tips are concerned, it’s in your best interest to experiment with a variety of different content styles.
7. Instagram Ads
Much like Facebook Ads, Instagram ads are a very effective way to increase brand awareness.
Although you can start from zero when making an ad, boosting a post is the quickest way to use Instagram ads. If you have a Business account, you may use the Boost Post button to convert an existing post into an advertisement. Then you'll be able to decide on your target market, establish your spending limit, and establish a timeframe.
If you want to build custom advertising, you may either design one ad or use the carousel feature to display several ads at once, which is ideal for e-commerce brands.
8. Micro-Influencers: My Fave
Micro-influencers may be one of the most underutilised tools in digital marketing, yet they have a significant impact on the success of your efforts.
Brands typically think of celebrities and business titans when they envision an endorsement or brand ambassador. Those are undoubtedly admirable goals, but there is one obstacle: Most firms just lack the funds to hire celebrities.
Micro-influencers can help with it. Do not misunderstand me; Instagram ads are totally worthwhile. However, a micro-influencer with a devoted following numbering in the thousands is simply incomparable. With fewer fake accounts and ghost followers, you can have access to a far higher quality audience in the end.
9. Be Consistent
LinkedIn prioritises user connections, just like any other social media platform. This may seem odd given that it's often thought of as a forum for networking between employers and employees.
However, as a brand, the last thing you want to do is become lost in the sea of company pages. Building relationships with your audience on LinkedIn is essential. Because of this, updating updates and material frequently on LinkedIn has become a priority for brands.
Posting updates is only one part of developing that audience connection. Think about arranging introductions, sending users messages, or writing weekly blog pieces. On this platform, there are several low-cost options to engage your audience.
10. LinkedIn Ads
Experimenting with paid ads typically makes perfect sense in terms of social media tips and techniques. Utilizing a focused marketing tool, you are maximising social media's reach.
The laws are a little different when it comes to LinkedIn. To begin with, LinkedIn Ads are infamously pricey. They also have low click-through rates, which is typically explained by the notion that the leads are of higher quality despite the fact that there are fewer of them.
The problem, though, goes beyond finances. The truth about LinkedIn Ads is that, unless you're targeting a very specific audience, you can find PPC (pay-per-click) ads on a number of other platforms for significantly less money.
At the same time, test your advertising on LinkedIn and another platform. Set your CPC (cost per click), reach, and conversion goals.
11. Avoid Hard Selling
I say this to my clients much too frequently. On LinkedIn, traditional sales language and techniques are not your friends.
It is impossible to become the industry leader by using sheer force. Refocus your efforts on establishing connections with your audience and promoting your brand rather than your goods.
If your material doesn't immediately appeal to users, they will scan it in less than a second. You should place a higher priority on open communication with users than the usual hard-sell strategy.
12. Multimedia Content
When used appropriately, videos and other multimedia material perform incredibly well on LinkedIn. Ideally, the content should begin by showing your audience how to tackle their issue right away.
Furthermore, by employing the appropriate material and assisting consumers in addressing more complex issues in your sector, you have the chance to position yourself as a thought leader as a brand with a wealth of expertise.
Experiment, test, and discover what truly works.
13. Social Listening on Twitter
Twitter is a dynamic platform. It may seem impossible to keep up with every new development as the dialogues progress over time. My social media advice is to concentrate on social listening and ascertain your brand's position on the most recent pertinent topic.
You should not only make an effort to comprehend your audience's viewpoints, but also make an effort to participate in the conversation while it is happening. The last thing you want is to be excluded from important discussions with both past and present users.
14. Have a Clear Brand Voice
Your brand voice on Twitter matters quite a bit. Authenticity and brevity are essential to your brand’s relatability, so take the time to clarify exactly what your brand voice is.
Are you casual? Are you funny? Are you instructional? Identify your strongest options and start experimenting.
Polls are interesting because they accomplish two goals at once. The first goal is user-generated content (UGC). Not only that, but polls also help you increase your engagement with minimal effort on your end.
If that’s not enough reason for you, keep in mind you can make these polls for whatever you want. Try out different landing pages, or test different offers. The choice is entirely up to you.
16. Twitter Ads
Twitter Ads come in a variety of forms (Promoted Tweets, Promoted Accounts, and Promoted Trends), but for the purposes of our list of social media pointers, we're only going to concentrate on their usefulness.
You pay for performance in this case, like with the majority of social media marketing tools. One of the most useful features of this platform is the ability to start making targeted social media ads based on current events. You won't find anything like this to give your adverts a sense of urgency and sincerity.
17. Use Pinterest Ads
Similar to LinkedIn, Pinterest is a great platform for connecting with a particular target. If your market research reveals that members of your target demographic use Pinterest, you may prepare a compelling experience for them.
You can use photos, make them interactive, and shorten your Pinterest Ads if it has been established that your audience is a good fit.
18. Rich Pins
Rich Pins are just a technique for users to gather additional Pins without having to think about it, for those who are unfamiliar.
Rich Pins come in a number different varieties, including:
Product Pins: Contains current cost and availability
Ingredients, cooking times, and even serving quantities are listed in Recipe Pins.
Article Rich Pins emphasise the author of the Pin
Simple is the point. Develop a relationship with your audience by producing material that is specifically geared toward them. For those unfamiliar with this, Rich Pins are essentially a way for users to collect more Pins without having to think about it.
19. 80% or More of your Clients Are On Mobile
You can safely assume a few things about the user experience because mobile usage is so prevalent on platforms like Pinterest. To begin with, it's unlikely that they will verify content on desktop PCs.
You should arrange your photographs vertically and in a rectangle shape to appropriately optimise them for mobile. Your Pinterest account is now prepared for smartphones by simply setting the images to a 2:3 ratio to fill the mobile screen.
You might not immediately think of a search engine when considering Pinterest marketing. On the other hand, it's not surprising that it has grown to be such a helpful search engine for others when you consider how simple it is to look up just about anything on the site.
My last piece of advice is to take the time to focus on the keyword's viability and that of the terms you're using when you're on this social media platform.
TikTok has a vast trend section. Do you remember when dance moves were in style? You hardly ever see them now, do you? That's because other trends have replaced that one, which has passed away.
Make sure you are producing TikToks that capitalise on the most recent trends, regardless of your sector. That's because the algorithm will send users the most well-liked material. Therefore, you better be making memes if users want to see more of them.
All of this suggests that you must use TikTok frequently. The only way to know for sure which trends are in and which you should use in your business is to do it. If you regularly consume content pertaining to your industry, The For You Page will quickly become a standard.
Make sure to add any hashtags associated with your trend in your videos. If not, you restrict how many users can view your trending videos. Additionally, the TikTok algorithm will display your content more frequently the more trending hashtags you utilise.
22. Keep It Short
How many lengthy videos on TikTok do you watch? Not many, I assume? Probably none, if you're being completely honest. That's because TikTok prefers videos that are succinct and brief.
The target market for TikTok is one factor in this. Gen Z users make up a sizable portion of users and are notoriously picky consumers of video content. At the beginning of the movie, you just have a few seconds to persuade them, so you must move quickly. Visit YouTube if you want to produce lengthier videos.
Another aspect of this is that when viewers watch all or a significant portion of your videos, the algorithm rewards you. Users are more likely to view all of your videos if they are briefer.
Developing your video editing abilities is one of the finest strategies to make your videos shorter and more powerful. To make your films as brisk as feasible, segment them and include transitions. It's not necessary to make it appear polished; that's not the TikTok vibe. But make an effort to keep sentences as brief as you can.
23. Use Influencers
Influencers are important on Instagram, just like they are on the great majority of the other social media sites on this list. On TikTok, some influencers are also very popular. The fact that there are so many micro-influencers on TikTok already means that at least one or two of them will be relevant to your sector, which is very fantastic.
It can pay off big time to work with these TikTok influencers if they exist in your industry. These influencers don’t just know how to create great content on TikTok; they also hold a lot of sway with young people on the platform. That means it can be a powerful way of growing your own TikTok account and raising brand awareness (and possible sales) with a new market segment.
It can always be a challenge to work with an influencer or creator if it’s your first time, but TikTok makes it easy with its Creator Marketplace. Brands can use the market to find pertinent influencers and learn about their audience and channel. Additionally, you may use it to administer your campaign, send money, and track its results.
Naturally, there are no assurances of success. But you can create your first influencer campaign far more easily with the Marketplace.
It's not just Twitter and Instagram but other social media sites also utilise hashtags to help people find content. They are popular on TikTok as well. Users are presented with a list of videos arranged by hashtags when they click the Discover icon at the bottom of their screen.
Finding trending content is one of the best uses of hashtags on TikTok, which I've already covered. But you can also incorporate hashtags into your videos to increase the visibility of your content and attract more viewers.
Being explicit is key in this situation. Be incredibly precise rather than using lots of broad, generic hashtags. By doing this, you'll make your videos stand out in less-popular trending categories, which is far preferable than not showing up at all.
25. If You're Not Having Fun You're Doing it Wrong
On TikTok, it serves no purpose to pretend to be someone or something you are not. Authenticity is more important than beauty. You'll really have far more success if you forsake the high production values of YouTube and Instagram and instead post hasty footage that you've captured on your smartphone.
Likewise, don't take anything too seriously. Everyone uses TikTok to be amused, not to be marketed to. So keep it light and enjoyable.
26. Promote In The First 24 Hours
On YouTube, the first 24 hours after upload are crucial. Make the most of that first boost because YouTube takes freshness into account as part of its overall algorithm.
How do you go about that? The key is to plan ahead.
It's easy to believe that in order to maintain a consistent content cadence, your videos must be uploaded as soon as they are complete. Indeed, the cadence is significant.
Setting up your videos for success is just as crucial, if not more so. Before publishing your video, make sure all of your promotion strategies—including posts on other social media platforms, email marketing, and other tactics—are prepared and ready to go.
Ideally, you can start both the promotion and a video.
27. Expand On Comments With Questions
The saying "nothing positive comes out of YouTube comment sections" is a well-known one.
I am opposed. It all depends on how you employ them.
Despite the fact that not all comments are created equal, there are ways to develop strong community participation. One is to respond to comments with questions. Don't be afraid to ask a user what they appreciated about the video, for instance, if they indicate they found it informative. Ask for places to improve if you receive feedback that is constructive.
You can potentially engage other users in a conversation by starting one in the comments section, in addition to assisting individuals with their requirements.
Followers become far more invested in a content provider if they perceive them to be open and responsive.
28. Post Long-Form Videos (And Shorts!)
Want to gain more YouTube subscribers? You need material that is superior to the competition.
Effective long-form content is among the fastest ways to get there.
With over a million views, one of my most watched videos is 50 minutes long. Why? since it provides them with the knowledge they require.
I'm not saying you have to start with an hour-long video, and you definitely don't want to add fluff in the process.
What I do suggest you do is make sure that you create comprehensive videos on topics relevant to your audience, and don’t think the size will scare them off. It won’t, if you make sure the content is useful and well-organized.
However, it also appears as though short-form video is here to stay. While TikTok and Instagram Reels may have given it a boost, YouTube is now beginning to make a significant investment in short-form video through YouTube Shorts.
What should your marketing team do as a result? Don't think that the secret to short-form success is to simply compress your longer videos. Every type has a particular preferred audience for various reasons. Create a plan for both, then watch as your channel expands.
29. Optimizing Thumbnails
What’s going to be the first thing a potential viewer sees on YouTube? Your thumbnail.
As a result, it’s essential that you invest in thumbnails that are going to draw interest in your videos.
What makes a good thumbnail? As a start, make sure you follow YouTube’s basic guidelines, which are as follows:
Make sure your thumbnail size is 1280 pixels by 720 pixels.
Use an aspect ratio of 16:9.
Be sure the thumbnail size is a minimum of 640 pixels wide.
Keep the image size under 2MB.
Stick to JPG, GIF, or PNG formats.
These are the basics, but there’s more that you can do:
Draw the reader’s attention with an interesting title. Chances are you already have this as a part of your video, but putting it in the thumbnail makes sure this doesn’t go to waste.
Don’t mislead the viewer. You can argue clickbait has a time and a place, but your thumbnail needs to reflect what the actual video is going to be like.
Make the thumbnail readable. There’s more than just aesthetics at work here. Using white space and text large enough to read ensures your message doesn’t get lost.
Be consistent. Testing YT thumbnails to find the best fit is a good idea. But when you find that fit, be sure to create a consistent set of thumbnails for your brand.
As an example, let’s look at another video from one of my clients:
All of these principles are put into action for a thumbnail that catches the eye, but also makes clear the type of content you are getting.
10 steps to a successful social media strategy
Follow these 10 steps to develop a successful social media strategy:
Clarify and set goals
Understand your audience
Choose the right platforms
Identify your competitors
Create a content strategy
Identify trends, keywords, and hashtags
Bulk create content
Buy and implement social media tools
Set up analytics
Measure your success
How do I optimize my social media strategy?
There are several ways to optimize your current social media strategy. Try one or more of the following tactics:
Increase your use of hashtags
Improve the quality of your images
Improve your call to action
Switch up the times you post
Upgrade your headlines
What are some top tips to follow when creating a social media strategy?
Follow these five tips to improve the success of your social media strategy:
Create a content calendar to encourage regular posting
Create content that encourages engagement like polls and quizzes
Humanize your brand, whether that’s through emojis or authentic storytelling
Tailor your strategy to each social platform
Improve the quality of your images
How often should I post on social media?
Depending on the platform, you should post on social media at regular intervals. You can publish more than once each day on social media sites like Twitter without risk. Other media, like Instagram and LinkedIn, only require a couple of weekly posts.
There you have it! If this is overwhelming or you just want to know how TL;DR can your growth, book a call.